Thank You for Helping Ana’s Dream Come True!
Impact Guatemala Giveback: $20,000 Raised
Each year, Noonday’s Impact Giveback campaign provides direct support to life-changing social programs in one of the countries where we work. Last year, Noonday Ambassadors, Hostesses, and customers raised $20,000 to help build a new workshop for Ana, an Artisan Partner based in Guatemala!
Why a Workshop?
Building a new workshop is a dream that, for Ana, has been years in the making. She grew up in a small village in Guatemala and has always felt that her life’s purpose was to create dignified work for the women of her village.
Years ago, Ana saw how much the tourists who visited her village loved the intricately woven scarves that were traditional to the region. It was then that she decided to launch her own business – a business that now provides reliable, fair work for dozens of Artisans who specialize in crafting some of Noonday’s most popular bags and accessories.
Ana used to operate her business, lead her team, and sell retail products in a rented workshop space near the center of San Juan la Laguna, but when her landlord suddenly raised the price, it became more than Ana could afford. Ever the resourceful and passionate entrepreneur, Ana didn’t let this inconvenience throw her business off course. At the same time, she knew that she needed to find a way to make sure her business could continue to flourish. She needed a space where women could come together to work and enjoy life together, where no one could raise the rent or force them out, and where people could come from all over to see her team’s beautiful pieces.
A Dream Realized
After saving and saving with the help of Noonday Collection orders, she was finally able to purchase her own plot of land! And last June, Ana partnered with Noonday Collection to raise enough money to fund the construction of her workshop – an effort that, not quite a year later, is finally making Ana’s workshop dreams come true.
Thanks to Noonday Collection Ambassadors, Hostesses, and customers who held Trunk Shows and purchased Ana’s products last June, the workshop is almost finished! The land has been cleared, two floors have been built, and painting has just begun. The workshop will be multifunctional, also serving as Ana’s office space, a retail store, and a space to gather as a community. Most of all, the new building stands strong as a symbol of a beautiful partnership that is helping an entire community flourish from the ground up.