Artisan Spotlight: Hoa's Story - Flourish by Noonday Collection

Artisan Spotlight: Hoa’s Story

Today we celebrate the success of Hoa, one of our Artisan Business Partners in Vietnam, for many reasons. His business is providing dignified work to Artisans, and his workshop keeps traditional marble skills alive through innovative designs. Hoa is also committed to creating jobs in rural communities that lack opportunity. His workshop creates a place for mothers and fathers to provide for their families. Thanks to Hoa, these talented Artisans get to earn a dependable income while staying close to home. 

Hoa displaying the jewelry from his workshop.

Through his determination and hard work, Hoa has learned valuable skills, opened his own marble workshop, and creates employment for dozens of community members.

Step into Hoa’s Story

Hoa (“Hwah”) grew up in Nghe An, a poor rice-farming community in Vietnam where frequent flooding and volatile weather harms crops, making income and food unreliable. Hoa’s family always valued education, and despite limited resources, they worked hard to send him to university in Hanoi. Hoa’s family wanted bigger opportunities for their son than what Nghe An could offer, and they believed that life in Hanoi was a step toward a brighter future.

Rural Vietnam, where Hoa grew up.

After university, Hoa found work as a silver jeweler. But without consistent orders, it was a struggle to earn a dependable income. Two of Noonday’s Artisan Business Partners met Hoa and were impressed with his skill, his heart, and his determination.

When Noonday asked these Artisan Business Partners if they could find a marble producer to make jewelry, they immediately thought of Hoa. Though he was a talented Artisan and skilled leader in producing silver jewelry, Hoa found himself facing a new challenge: learning to work with marble.

For generations, marble has been used in Vietnam to create sculptures and carvings for architectural use. After completing training to learn the traditional marble techniques of the region, it was Hoa who adapted this beautiful craft into jewelry components to create some of the pieces you know and love today.

Marble jewelry being created in Hoa’s workshop.

Noonday’s Artisan Business Partners helped Hoa establish his own small shop in Hanoi. At first his group could only carve the marble, but with time he was able to purchase equipment to etch the marble in his own shop, creating tremendous growth in the number of pieces produced.

Hoa’s working on a new piece in his workshop

Despite his success in Hanoi, Hoa’s dream was to return to his home village in Nghe An. He dreamed of expanding his business enough to open a workshop to help farmers in his community have access to a more stable income. Because of Noonday Collection’s jewelry orders, that dream came true this year. Hoa opened a workshop in his home village!

The streets of Hanoi.

The Life-changing Impact of Rural Work

Mrs. Nga used to commute from Nghe An to Hanoi to work in Hoa’s workshop – a journey that took the better part of a day. She would stay in Hanoi for weeks at a time to earn an income, but she longed to be close to her children and family. Because Hoa moved most of his production to Nghe An, Mrs. Nga is now able to work in her home village, inviting other men and women from her community to earn an income finishing marble pieces in Hoa’s workshop. This allows Mrs. Nga and other Artisans like her to hold dignified jobs without having to spend time away from their families.

Over the past 30 years, Vietnam has developed at a remarkable pace. Economic and political reforms launched in 1986 have spurred rapid economic growth, much of which has been driven by private enterprises in large urban areas. However, job opportunities in rural areas are continually left behind. This makes the commitment and vision of Hoa all the more impactful. By creating jobs where there are few alternative opportunities, this entrepreneur is keeping families together while building up their rural community. Hoa is creating a better future for his people one marble piece at a time.

Rural Vietnam.

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