An Inside Look at #NoondayShine
The stage has been set, and the ambiance is like none other when you arrive in Austin, TX for Noonday Collection’s SHINE Conference. Women from all over the USA who are driven towards empowering others and creating dignified work for Artisans around the world have gathered, and it’s a sight to be seen. We eagerly wait for SHINE to start, but in the meantime the lobby of the hotel is filled with laughter, voices, and an energy that is hard to match. As always, Noonday Collection has outdone themselves yet again with choosing a location that is dreamy on its own and provides all that we need for our stay during SHINE 2020. Austin is a phenomenal destination to head to in January, and in true Texas fashion, it doesn’t disappoint.
Welcome to the Best Weekend Ever
When you enter the area where our conference is taking place there is a walkway that is lined with strung plumeria, creating a bohemian chic vibe with an “Alice in Wonderland” feel. You are greeted with smiles when you enter the “Wildflower Atrium” where you receive your Noonday swag bag and are invited to shop, snack and gather as you wait for the main stage doors to open. This is where strangers become acquaintances, acquaintances become friends, and a place where seats are always open at a table. Where else can you get that feel?
When the main doors open to the Royal Ballroom, everyone swarms in with excitement as music is played by our favorite DJ, DJ Cassie. Laughter, music, and a stage setup that is swoon worthy all on its own. I wonder if I can make that massively stunning backdrop work in my house! When Founder and CO-CEO, Jessica Honegger, and Noonday’s first Artisan Business Partner, Jalia, take the stage the room breaks out in applause, so loud it may have created a whole new decibel on the volume scale. This is SHINE 2020. It has begun!
Meeting Artisan Partners and Increasing Our Impact
One of my favorite parts from SHINE is the opportunity to meet our Artisan Business Partners. They’re my kind of celebrities – they make a drastic impact in their home countries with the help of Noonday Collection. These are the women who deserve the spotlight. These are the women who are driven. These are the women that we, Noonday Collection Ambassadors, are advocating hard for. This year we had the opportunity to meet and hear from Jalia from Uganda, Fabienne and Chandler from Haiti, and Roopa from India. This is the part that lights a fire in me, in us, to advocate harder in 2020 for our Artisan Partners, because by doing this we are empowering women (and men) by creating dignified work and changing lives.
We are given the opportunity to hear from keynote speakers, such as Toni Collier, who has us bursting into laughter, humbled by her past and driven by her words. Next up is Amena Brown (author and motivational speaker), a favorite from last year, who is a powerhouse that commands attention with her opening poem. Then we get to hear from Amy Wolff (communication coach) who reminds us of the importance of practicing our speeches and conversations as Ambassadors.
Over the next couple of days we had the opportunity to attend workshops to learn how to better our commitment to Artisan Partners and grow our own Ambassador businesses. Workout sessions were even provided in the morning to keep us energized! And, of course, we got to see a fashion show showcasing the new Spring 2020 Collection, modeled by some of our top sellers. The awards dinner and dance party to burn off those calories from all the scrumptious food Texas has to offer rounded up the night before we said our farewells.
Closing up our conference was Brian Biro, who led us through five breakthrough beliefs, and a group of 400+ women literally broke through one-inch boards that represented whatever had been holding us back. It was an emotional yet compelling way to round up our Noonday Collection SHINE Conference. It was a busy couple of days, but SHINE has become something that I look forward to each year.
Want to Join Us at Next Year’s SHINE?
Does this sound at all interesting to you? Do you know an Ambassador who has shared how phenomenal these annual conferences are? Are you curious about how you can join us in making 2020 our strongest year of partnership for our Artisan Partnerships around the world? Shopping, hosting and joining Noonday Collection as an Ambassador are three of the ways you can do just that! We, as a sisterhood of Ambassadors would love to have you with us on this journey.
Meet Amber Hesgard
Amber's titles don't just stop at fashionista. She’s a nurse, a blogger, a wife, and a mom to three (including two little fur babies). Amber is passionate about spending time with her family, women’s empowerment, beauty and style, and travel, just to name a few!